A DKT Brazil promoter hands out samples of Prudence condoms in downtown São Paulo, Brazil on World AIDS Day. Photo: David J. Olson |
This blog was originally published on Devex Impact on Nov. 28, 2014.
SÃO PAULO, Brazil — In its 24 years of existence, DKT Brazil has transformed itself from a charity entirely
dependent on international donors to a social enterprise dependent only on its
own business and marketing savvy.
Brazil
has become one of the centers of the social enterprise world. In 2012, the Social Enterprise World Forum was held there. I’m
reading more articles, like this one in the Guardian, which claims that social
enterprise is becoming the norm, “a really valid option proposed for anyone
wanting to start or grow a business in Brazil.”
When DKT Brazil was launched in 1990 as a condom social marketing
organization, it considered itself a charity and received most of its funding
from the U.S. Agency for International Development and other donors. But when
it lost its USAID funding in 2003, it was forced to become financially
sustainable.
It achieved 100% financial sustainability, and more. All of its Prudence condom products make money, yet many of them are within the contraceptive affordability index, which dictates that the
cost of a year of contraception should not be more than 0.25% of a family’s disposable
income. In fact, DKT’s cheapest condom is only 0.22%; even its most expensive
brand does not reach 0.5%. DKT believes it prevented over 9,000 HIV infections
in Brazil in 2013.
DKT Brazil believes it has lessons to offer other social enterprises
in Brazil and elsewhere. DKT Brazil Country Manager Dan Marun offers three: