|One of the HealthKeepers sales ladies heading out on her rounds.|
In many rural areas of Ghana, a ringing bell is the traditional way that itinerant sales agents announce their arrival in a village. More and more, those bells are announcing the arrival of the entrepreneurial women from the HealthKeepers Network who are promoting health while also making a living, with the motto “prevention is better than cure.” And they are forging a new way of using the private sector to deliver health and hygiene to rural areas often overlooked by traditional global health programs.
|Daniel Mensah, head of HealthKeepers|
- The Network has had problems recruiting HealthKeepers and has engaged “finders” — usually from the district assemblies’ offices — to help identify potential candidates.
- Some HealthKeepers are shy about promoting condoms. The Network has begun applying peer-to-peer support in which successful condom and pill sellers are invited to group meetings to share their selling techniques with their colleagues.