|Monserrat, Ariantne and Isis and their children visit a|
RED DKT clinic in the Iztapalapa borough of Mexico
City to find a contraceptive to space the birth of their
next child. Photo: David J. Olson
- They avoided talking in the negative and focusing on myths. Instead, they focused on the positive results of contraception.
- They realized that most Mexicans think of babies as a blessing from God, and it doesn’t help to talk of “unwanted” pregnancies, so they changed to “unplanned pregnancy."
- They shifted the focus to how these unplanned pregnancies can interrupt education, travel and careers, things about which young people care very much.
- They stopped using the term “family planning” and started talking about “life planning.” Young people do not think in terms of family planning; they are more interested in planning their education, careers and other life goals. This is true not only in Mexico but in other countries as well, something I wrote about here.