In Brazil, using Carnaval to fight HIV

A dancer at the World AIDS Day rehearsal I attended.

This piece was originally published by the ONE Campaign on Feb. 8, 2013.

SAO PAULO, Brazil — Brazilians are bracing for the six days of Carnaval. The annual bacchanalian festival held 40 days before Easter, begins this weekend across this country of almost 200 million people. Many will participate directly as musicians, dancers and support staff. Millions will watch the parades, in person or by television. Companies sponsoring Carnaval see it as an opportunity for promoting their brand and selling their products, and many will use Carnaval as a license to engage in worldly pleasures of all kinds before the deprivations of Lent.

But one company, DKT Brazil, is taking a different approach and using Carnaval to promote responsible behavior — using condoms, specifically its Prudence brand, to prevent HIV infection. Typical Carnaval sponsors are companies like Mercedes Benz, Cacau Show (chocolate), Bombril (cleaning products) and beer companies. This is apparently the first time a company has sponsored Carnaval for a social purpose.

Taking HIV prevention to the streets, and cyberspace, in Brazil

A DKT promoter hands out a condom sample on the streets of São Paulo.

This piece was originally published on the Huffington Post on Jan. 25, 2013.

SÃO PAULO, Brazil — On Dec. 1, World AIDS Day, "Prudence Trooper" repeatedly battled it out with HIV on the streets of downtown São Paulo. HIV was trying to infect pedestrians but Prudence Trooper defended them, because he had Prudence, one of the leading condom brands in Brazil, in his arsenal.

The two characters were mascots created by DKT Brazil, a social marketing enterprise that distributes Prudence condoms for HIV prevention and family planning, and are an example of the creative, in-your-face methods it uses to encourage young Brazilians to protect themselves against HIV, which currently affects more than 600,000 Brazilians.

My top 10 communications stories in global health and poverty in 2012

Melinda Gates, Andrew Mitchell and three African heads of state welcome British Prime Minister David Cameron to the podium of the London Family Planning Summit.

This piece was originally published on the Impatient Optimists blog on Dec. 21, 2012.
 
In 2012, global development communication trends continued as in recent years: Non-profits increased their reliance on social media, decreased it on traditional media and looked for creative ways to call attention to their issues, change policy and raise money. Several global events provided unique opportunities to cast a spotlight on food security, family planning, and AIDS.

As a global development communicator, I track trends in development communication. For the last two years I have shared my personal, subjective take on what I consider the top global development communication stories of the year. Here’s my take on 2012, in no particular order:

In Alsace, land of my ancestors, people still live off the land to surprising degree

This was originally published on The Huffington Post on Nov. 13, 2012.
 

Germaine cooking in her kitchen

HOUSSEN, Alsace, France -- Here in the village from where my great-great grandparents emigrated to America, in the former province known as Alsace, those who derive their living from the land are now a fraction of what they were at the time my ancestors left in 1872. But many, including the Eckerlens, my modern-day relatives that I know best, still live off the land to a surprising degree -- especially in the late summer and early fall.

During a visit here in September, I had a dinner and two lunches at the home of Germaine Eckerlen who lives in the village of Houssen, where my great grandfather Eugene was born in 1867. And yet everything, or nearly everything, I ate came directly from her backyard in the village. Germaine, 80 years old, is the widow of my father's third cousin. She treats me like a long-lost relative which, in fact, I am: I only discovered this village in 2000 after many years of genealogical research.

Using technology to talk to Ethiopian university students about HIV

The home page of Temarinet.com.

This article originally appeared on The ONE Blog on Oct. 26, 2012.

ADDIS ABABA, Ethiopia — The most dramatic demographic divergence in Ethiopia in recent years has been an explosion in the number of young adults enrolled in post-secondary education. Ten years ago, there were 15,000. In 2012, that has risen to 380,000 students attending state universities — a 25-fold increase. Most of them moved out of their family homes and also from the protective shields of their parents, with all the implications that has for their sexual and reproductive health.

To reach them in the most effective way with information about protecting themselves from HIV and other sexually-transmitted infections, health programs in Africa are increasingly turning to technology — digital, mobile and social. In Ethiopia, for example, DKT Ethiopia, an affiliate of the non-profit organization DKT International, launched the Higher Education Initiative in 2009 in an effort to get on top of this demographic trend and the potential negative health consequences it portends.

Kenyans struggle to come to terms with abortion and its impact on maternal health

This was originally published on The Huffington Post on Oct. 17, 2012.
 
NAIROBI, Kenya -- The abortion issue in Kenya is raucous, rancorous and highly emotional and political, just like in the U.S., but there is one major difference: In Kenya, abortion rights have been liberalized in certain cases in a Constitution approved in a public referendum two years ago.

I spent four weeks in Kenya this year working with the Reproductive Health and Rights Alliance, a coalition of six Kenyan organizations committed to improving maternal health, to communicate better to key groups the nature of those changes. I talked to some 40 doctors, gynecologists, nurses, lawyers, government bureaucrats and technocrats and non-governmental workers and journalists. And a few taxi drivers.

The issue of abortion is so sensitive and taboo in Kenya that it almost derailed the constitution-making process. I discovered that even though the debate was heavily covered by the Kenyan media leading up to the August 2010 referendum, there's still a lot of misinformation on what exactly the Constitution changed, or didn't change -- even among health providers. Some think the Constitution legalized abortion on demand. Others think it changed nothing and abortion remains virtually illegal. The truth lies somewhere in the middle.

Using sexiness to stop unsafe sex

Sexy condom ads like this helped DKT increase condom sales in Brazil.

This article was published originally by Fast Company's Co.EXIST blog on October 5, 2012.

Sex and sexuality have long been used to market a variety of consumer products in wealthy countries. But when it comes to HIV prevention and family planning in developing countries, global health practitioners have mostly shied away from using the titillating strategies so effective in the commercial world.

The Pleasure Project and a small group of like-minded nonprofit partners are trying to change that, by shaking up an international reproductive health community that tries to promote safer sexual behavior by influencing the most intimate aspects of the lives of people in developing countries. With their motto, “Putting the sexy back into safer sex,” the Pleasure Project is spreading that message far and wide. At the XIX International AIDS Conference in Washington, D.C., this summer, they held a session entitled “Pleasure at AIDS 2012: Everything You Wanted to Know About Pleasurable Safer Sex but Were Afraid to Ask” that explored whether pleasure and eroticism can be harnessed to enhance HIV prevention. The conclusion was that they can indeed, even though most campaigns don’t even try.