Top Ten Global Development Communications Stories of 2011

The first ladies of Kenya and South Africa tweeting for the first time at the Social Good Summit in New York.

This was originally posted to the Impatient Optimists, the blog of the Bill & Melinda Gates Foundation, on Dec. 21, 2011.

 

As was the case in 2010, global development non-profits continued their love affair with social media, finding Twitter, Facebook and the like amazing tools for communicating and advocating on a wide range of global issues. From global health to climate change to political systems, we’ve seen health improved, lives saved, policies changed, and governments overturned when we harness these new information pathways effectively.

Based on the 11,196 non-profit professionals surveyed in the 3^rd Annual Non-Profit Social Network Benchmark Report,  the Facebook average member community size increased 161 percent in 2011, and the average Twitter base was up 2 percent. International groups reported the highest use of Facebook up by a whopping 97 percent, and nearly double the number of Twitter followers as compared to all non-profits. As a global health and development communicator, I’ve been tracking the incredible progression of how health and development organizations use both new and traditional media to connect, engage, and inspire.

It’s why I’ve created my very own Top 10 list of favorite global development communication picks of 2011. Now, on to my other subjective picks for 2011 (and, yes, the Gates Foundation is on the list!) in no particular order:

Bringing the Avon Lady Philosophy to Rural Ghana

One of the HealthKeepers sales ladies heading out on her rounds.

In many rural areas of Ghana, a ringing bell is the traditional way that itinerant sales agents announce their arrival in a village. More and more, those bells are announcing the arrival of the entrepreneurial women from the HealthKeepers Network who are promoting health while also making a living, with the motto “prevention is better than cure.” And they are forging a new way of using the private sector to deliver health and hygiene to rural areas often overlooked by traditional global health programs.

Daniel Mensah, head of HealthKeepers

Although different private sector strategies have been tried to promote contraceptive use in Ghana (where the 2008 Demographic and Health Survey  indicated a contraceptive prevalence rate for modern methods was 16.6%), the impact of these strategies has been limited due to the long distances to be traveled to reach relatively small numbers of people with limited purchasing power.

In October 2009, I visited HealthKeepers with two colleagues and Executive Director Daniel Mensah in a village about an hour outside of Accra. We were the first visitors just after HealthKeepers had been registered to continue the work begun by Freedom from Hunger. I immediately thought of Avon, a U.S. company I remember from my youth, and its Avon ladies who have sold cosmetics door-to-door since the 1930s. The HealthKeeper difference is that these sales ladies travel by foot, with their products in a basket perched on the top of their heads.

The merchandise includes a mix of health products — such as contraceptives, insecticide-treated mosquito nets, oral rehydration salts and home water treatment tablets —and other carefully selected personal care products which help ensure that the ladies turn enough of a profit to keep them motivated. In 2009, they were also selling low-cost eyeglasses; they gave one of my colleagues an impromptu eye exam under the mango tree.

Crisis in Horn of Africa is not over; how can we prevent another one in future?

This article was originally published in The Huffington Post on Oct. 4, 2011.
 
The last time the Horn of Africa was hit by a famine as severe as the current one, it was 1985 and I was just finishing two years as a Peace Corps volunteer in West Africa. My wife and I, moved by the horrific images coming out of Ethiopia, volunteered to work at a feeding camp with World Vision. But the U.S. relief organization was besieged with similar offers, and politely turned us down. Michael Jackson and Quincy Jones convinced a plethora of pop stars to record "We Are the World." That humanitarian disaster somehow became firmly entrenched in the hearts and minds of people around the world.

The current drought and famine is worse than the one in 1985 -- some say it is the worst in 60 years and affects more than 12 million people, most of them women and children -- but seems to be attracting a fraction of the world's attention, despite the proliferation of social media and social networks.

By some estimates, 300,000 children are suffering from severe acute malnutrition and are likely to die at a very high rate and very quickly, according to Executive Director Lisa Meadowcroft of AMREF USA, the U.S. affiliate of the African Medical and Relief Foundation (AMREF) based in Nairobi, who just came back from a trip to the Horn of Africa.

Cancer Rises in Africa, A Continent Ill-Prepared to Handle It

This article originally appeared in The Huffington Post on Sept. 20, 2011.

"Thank God I have AIDS and not cancer, because that would be a death sentence," an HIV-positive woman told Ann Kim, a freelance journalist on a fellowship from the International Reporting Project, in a clinic in Botswana earlier this year.

Botswana, a well-off country by African standards, has an adult HIV prevalence of 24 percent, the second highest in the world, and a health system well-prepared for dealing with it, but not cancer.

In Togo, Dr. Kokou Agoudavi, the head of non-communicable diseases at the Ministry of Health, told me that Togolese cancer patients sometimes sell their houses or fields to pay for cancer treatment, which is not available in-country. They have to go to neighboring Ghana, if they can afford it. He said this often happens in the late stages of cancer, when survival rates are low.

New campaign aims to reach Americans to give unvaccinated kids a Shot@Life

NEW YORK — Did you know that in developing countries a child dies every 20 seconds from diseases that are entirely preventable with vaccines? Did you know that the number of children dying every year from these preventable diseases is nearly equivalent to half the children entering kindergarten in the U.S.?

Those are a few of the points driven home yesterday at the official launch of Shot@Life, a new United Nations Foundation campaign directed at the U.S. public and Congress, at a luncheon here on the first day of the U.N. High-Level Meeting on Non-Communicable Diseases.  

 Some of these facts were new to me even though I have been working in global health for almost 20 years, and not all of it was bad. For example, I learned that 80% of the world’s children are vaccinated. That was wonderful to hear.

But the flip side is that, in 2011, one in five children does not have access to the immunizations they need, and that translates into 1.7 million children dying from diseases that have all but disappeared in the U.S. The UNICEF representative at the launch called this “The Last Quintile,” and it will undoubtedly be the toughest quintile.

U.S. committed to fighting NCDs, but not financially

Non-communicable diseases (NCDs) are now the leading cause of deaths in the world, killing more than 36 million people in 2008 (63% of the total). Cardiovascular diseases were responsible for 48% of these deaths, cancers 21%, chronic respiratory diseases 12% and diabetes 3%, according to a report published this week by the World Health Organization. 

But NCDs are definitely not “rich country”  diseases anymore: 80% of those deaths took place in low- and middle-income countries. 

And it is getting worse. This week the Washington Post reported: 

“The world is facing a growing avalanche of death from heart attack, stroke, cancer, emphysema and diabetes, with many of the victims working-age people in poor countries. Governments and individuals could intervene to prevent up to half those deaths, but no country is doing all it could.”

The economic impact of all that death and disability is profound. Just take cancer, the second leading cause of NCD deaths. Last year, the American Cancer Society reported that the total economic impact of premature death and disability from cancer worldwide was $895 billion, representing 1.5% of the world’s gross domestic product. That’s enormous, and it’s just one of the four main NCDs.

What to do about the newly-discovered worldwide epidemic in a time of fiscal austerity and, in the U.S., hostility to new social spending, was one of the main issues discussed at an event last week at the Center for Global Development “U.S. Outlook for the Non-Communicable Disease Summit.” 

Social Good Summit aims to put social media to work for development during UN Week

African first ladies tweeting for the first time is only one of many wonders of technology and global development to be highlighted at the upcoming Social Good Summit and its Digital Media Lounge to be held during the U.N. General Assembly next week in New York.

The United Nations Foundation and its high tech partners behind the Summit gave us a sneak peek of coming attractions during a tele-briefing yesterday.

There will be a head of state at the Social Good Summit — President Kikwete will accept an award for his commitment to furthering technology and new media in Tanzania — and the first ladies of Kenya, Nigeria and South Africa will also be on hand to tackle Twitter. In an event entitled “First Ladies, First Tweets,” they will publicly demonstrate their first efforts to harness social media to advance their issues.